JagaChina遇见艺术北京新闻发布会|Meet Art press conference-Tech meets Art

　　没有人会拒绝艺术

　　让艺术与您来一次深度对话

　　No one will refuse art

　　The aim of this event is to give a chance to everyone who is interested in art and design to exchange ideas.

　　5月19日晚半个京城艺术圈设计界大咖都聚集在金宝街68号北京香港马会，为赴夏日里这场艺术的盛会。香港马会大宴会厅两侧陈列了从新锐艺术家到艺术大师的艺术品，Jaga将喜威福带到了会场，见证技术如何遇到艺术。

　　In the evening of 19th of May, many Beijing based artsts and designers gathered in Beijing Hong Kong Jockey Club, No.68, JinBao Street, for the summer art event. The artworks from the cutting-edge and renowned artists were showcased on the walls of the Hong Kong Jockey Club Grand Ballroom. Jaga contributed to the atmosphere of the venue by showing everybody what happens when technology meets art.

　　Jaga和艺术的缘分很早便开始，身处工业品行业，在满大街的粗糙制作，整个行业只讲究实用性的产品时代里，Jaga便开始将产品巧妙的融入居住环境，创造灵感，激发生活之美。

　　Art has played a major role in Jaga’s product development for a long time. While industry competitors are completely focused on only one aspect of the product- its functionality, Jaga goes further and introduces its products cleverly into a living environment, thus creating emotion, awakening the artist, which belongs to Jaga's five Values.

　　我们认为人人都是艺术家，艺术不应藏于深闺，远离世界。艺术应该是对生活之美的发现，它代表着对美好的追求和向往。应该流淌在俗世的生活中，环绕在你我生活间。

　　We believe that we all have an inner artist, and art should not be put aside from our everyday lives.  Art inspires us to discover the beauties of life and to strive for a better world. Therefore, we should all try to awake the inner artist and keep the art energy flowing around us.

　　此次在北京香港马会举行的艺术之旅新闻发布会，Jaga带来的喜威福震撼全场。即使是见多识广的设计师和艺术家在了解到有着美丽花纹的艺术品居然是暖气片之后，连连称赞。深入的了解到Jaga的室内气候舒适系统的概念后，觉得这将极大提升室内环境，并极大的帮助设计师创作，协助整体设计。不断的得到行业内的认同，Jaga深感荣幸与责任。

　　Jaga’s heatwave aroused surprise in the audience of The Hong Kong Jockey Club - designers and artists could not believe that the “curvy” artwork before their eyes is actually a radiator! Jaga HVAC smart home concept received a special recognition from the audience as a system that promotes the indoor environment quality and the overall design.

　　众多设计师也表示，中国新中产有一定的消费能力和对生活美学的追求，希望购买高品质产品而不是传统意义上的奢侈品，现有大众品牌所带来的体验已不能给生活带来他们所希望的惊喜。于Jaga而言，在建筑内任何一个功能的加入，都要为生活创造价值，尤其是暖通产品需要考虑居住者生活习惯，符合现代品质生活方式，传播美的生活方式。

　　Many designers pointed out that there is an emerging trend within Chinese new middle class – the trend of buying high-quality products that are created with a sense of aesthetic, as an alternative to “traditional” luxury brands. We at Jaga believe that all the functions in a building need to add value and quality to life. HVAC products in particular need to meet the needs of the modern, high quality, aesthetic lifestyle.

　　喜威福藏于帷幔之后，猩红光影交错，如远古穴居取暖时代，映照在岩壁的星星火光。藤曼般的花纹在黑色纱帐之后无限生长，亦如生命之火般生生不息。暖气片在此不再仅仅局限于供热的功能，它是生命热度延续的符号。